About
Financial confidence for everyone in the UAE.
Nayra is the UAE's Financial Literacy & Sustainable Finance platform. DMCC and the UAE Ministry of Economy & Tourism launched it with EWA Group on 24 June 2026, and it starts with university students. The first pilot opened at the American University of Sharjah on 31 August 2026.
- Operated by
- Business Bridge International BV, Kalmthout, Belgium
- Presented by
- EWA Group
- Launched with
- DMCC and the UAE Ministry of Economy & Tourism
- First pilot
- American University of Sharjah, from 31 August 2026
Built with
EWA Group
EWA GroupTeam
The people behind it.
Yulia Stark
Founder and CEO, EWA Group
Lucero Liriano Castillo
Chief Operating Officer
Anas Ech-Cherfi
Chief Technology Officer
Research
The Financial Confidence Index.
Nayra measures confidence, not only knowledge. Every participant takes a short check-in when they start and again when they finish, so the programme can show what changed.
- 27 items across self-efficacy, resilience and digital financial agency
- Two measurements per participant, at the start and at the end
- Results reach partners at group level only, never for fewer than five people
Press
In the news.
The launch was announced at the Belgian Residence in Abu Dhabi on 24 June 2026.