Skip to content

The drive to lead.

Financial confidence for everyone in the UAE, one small step at a time. Powered by EWA Group.

Live at the American University of Sharjah

A hand holding an iPhone with the Nayra app open.
The Today screen with streak, daily goal and the next lesson.
Built with
UAE Ministry of Economy & TourismDMCCAmerican University of SharjahEWA Group
Why Nayra

For anyone in the UAE who wants to stop guessing with money.

Financial literacy, sustainable finance and entrepreneurship, starting with university students. Launched with DMCC and the UAE Ministry of Economy & Tourism under the UAE National Financial Literacy Strategy 2026 to 2030. Powered by EWA Group.

Over the shoulder of a student on sunny campus steps, reading a lesson on her phone.
A lesson in the app: a question about paying off debt, an answer is tapped, Nayra explains why.
LearnOne lesson, between two lectures.
Two friends laugh on a mountain trail above a turquoise lake at sunrise.
Money BasicsWeekend trip, already paid for.
Four friends laugh together at a campus café while one reads from her phone.
CommunityLearning money, together.
A student at her own stall at an evening market hands a customer a paper bag.
Business FinanceA first business, properly planned.
A student happily unpacks the new laptop he saved up for.
GoalsSaved for it.
Inside the app

Get to know Nayra.

Learn

Four modules, one path.

35lessons

  • Money Basics10 lessons
  • Financial Stability9 lessons
  • Investing & Wealth8 lessons
  • Business Finance8 lessons
Learn

35 lessons that actually stick.

Four modules of bite-sized cards — quizzes, fill-the-blanks and real-world scenarios. You don’t just read; you do. Build financial confidence step by step.

Money BasicsFinancial StabilityInvesting & WealthBusiness Finance
The Nayra app showing your journey: four modules with lesson counts and progress.
Today

A streak that forgives.

7 days

Today

Small steps, big results.

Your daily overview, a streak that keeps you going, and one Daily Insight to act on. Showing up beats catching up — and a missed day? Your streak shield has you covered.

7 days30 days100 days
The Today screen with streak, daily goal and the next lesson.
Nayra AI

Ask anything. Nobody's judging.

I get AED 1,500 a month. Where do I even start?

Nayra AI

Start with one habit: the day your money arrives, move 10% aside. That's AED 150 before you spend anything. Small, automatic, and it adds up.

Plan todayReview spending
Nayra AI

Your money mentor, on demand.

Ask anything about budgeting, saving, investing or debt. Nayra AI knows where you are in your journey and keeps it judgment-free — never a lecture, never advice you didn't ask for.

Plan todayWeekly check-inReview spending
A chat with Nayra AI about money.
Community

Post without your name.

AnonymousIs it normal to feel awkward talking about money with family?
Community

You're not figuring it out alone.

A peer feed for people learning money together. React with Support, Insightful or Relatable, and post anonymously whenever you need to.

Share your experience, not adviceKeep it privateBe kind — everyone is learning
The community feed with a student poll and reactions.
Goals

Goals you can watch fill up.

68%New laptop
Goals

Goals you can watch fill up.

Set a savings goal and see how far along you are. Nayra shows when you'll get there at your pace and marks the milestones on the way.

A savings goal and how far along it is.
Languages

Learn in your language.

Small steps, big results.

Languages

Learn in your language.

English, Arabic or German. Switch any time, your progress stays.

EnglishالعربيةDeutsch
Try it

What does your daily coffee really cost?

Pick a small habit and set the price. The numbers get big faster than you'd think.

Days a week
Every yearAED 4,680AED 390 a month
Invested insteadAED 26,522after 5 years at 5% a year

Every year: AED 4,680. Invested instead: AED 26,522.

Example with an assumed return of 5% a year, added monthly. Not financial advice.

An iPhone on a café table next to a cup of coffee, showing the calculation.
Where it goesCoffee · AED 18 · 5 days
In one yearAED 4,680
Invested for 5 yearsAED 26,522
Financial Confidence Index

Watch your confidence grow.

A short check-in of about three minutes when you start and again when you finish, so you can see exactly how far you have come.

Built on a 27-item scale developed through expert review, content validity testing and cognitive interviews with students.

Not financial advice — a confidence check-in.

Sample result

50of 100

Developing

Growing steadily, on the right track.

1 = Not me at all5 = That's me

Self-EfficacyI can make a monthly budget and stick to it.

ResilienceIf a surprise bill came in, I'd know what to do.

Digital Financial AgencyI feel safe paying and banking on my phone.

Examples only, not the real check-in. Nothing is saved.

For universities and governments

See what changes. Not just who logged in.

Every participant takes the index at the start and at the end. You see the change in all three dimensions, for whole groups only and never for groups smaller than five.

  • Start and end, per dimension
  • Anonymous group results only
  • Reports ready for your committee

Prefer email?hello@mynayra.app

Example report Start End
Self-Efficacy+15
Resilience+10
Digital Financial Agency+15

Illustrative values, not pilot results.

Questions

What people ask us.

What is Nayra?

Nayra is a free financial literacy app for everyone in the UAE. Short lessons, a daily streak, an AI money mentor and a peer community help you build real confidence with money. DMCC and the UAE Ministry of Economy & Tourism launched it with EWA Group in June 2026.

Does Nayra cost anything?

No. Nayra is free to download on the App Store and Google Play.

Who can join right now?

The first pilot runs at the American University of Sharjah, and any valid AUS student ID gets you in. Studying somewhere else? Sign up in the app anyway and pick your university. We will email you when Nayra opens there.

What will I learn?

Four modules with 35 lessons: Money Basics, Financial Stability, Investing & Wealth and Business Finance. Each lesson is a set of short cards with quizzes, fill-the-blanks and real-world scenarios, so you practise instead of just reading.

What is the Financial Confidence Index?

A check-in of about three minutes that you take when you start and again when you finish. Its 27 items cover self-efficacy, resilience and digital financial agency, so you can see how your confidence changed. It is not financial advice.

Who sees my answers?

Partners such as your university only see results for whole groups, and never for groups smaller than five people. You can delete your account and all its data at any time, in the app or by request.

Start your journey today.

Free to download. Built for you.

Download on the App StoreGoogle Play
An iPhone lying on emerald satin, the Nayra app on its screen.